Micro-Fresh® began life as an innovative formula that solved the problem of bacterial growth during the transit of retail goods. 20 years later our multi-award-winning technology is used by major retailers and manufacturers around the world to achieve lifetime product freshness. 


National Innovation Award 2010 
International Innovation Enterprise of the Year - The Signature Awards: 2019 
MSDUK’s Entrepreneur of the Year: 2014 
Rising Star award - LeicestershireLive Women in Business Awards: 2019 
UK National Entrepreneur of the Year (EY): 2014 
Manufacturing and Engineering - LeicestershireLive Innovation Awards: 2020 
Sunday Times Fast Track 100: 2019 



Our thinking is guided by the mantra, "Why not?". Our vision is to be recognised by brand owners and brand users, globally, as an essential ingredient to preserve and prolong the freshness of any product. 



Our culture reflects the values at the heart of our ethos, our people and our outlook on the world. 
We thrive on change. We ask “Why not?” instead of “Why?”. We strive for the opportunity to do better, and make unexpected connections that sometimes shift the status quo. 
Build trust  
We are pragmatic sceptics, driven by proof and rigorous research. We value learning and sharing knowledge to propel us all forward. 
Commit to sustainability 
As an organisation and as people, we are committed to reducing our carbon footprint and global plastic pollution. By always evolving our technology we continue to take significant steps towards fulfilling our commitment. 

2001 – Humble beginnings 

After working overseas for Danish shoe brand ECCO, Founder, Byron Dixon returns to the UK to launch Corium Solutions. 


Winning formula Byron creates the formula that becomes Micro-Fresh®. 

2013 – Growth spurt 

After enrolment on the Goldman Sachs 10,000 Small Businesses scheme, Micro-Fresh® enjoys a period of rapid growth (add stats) 2014 – Retailer reality Micro-Fresh® signs its first major deal to integrate its formula into John Lewis bedding. Since then, Micro-Fresh® has been incorporated into John Lewis nursery products (2015) and bathmats (2017). 

2017 – New sector innovation 

After success in the retail sector, Micro-Fresh® completes research in partnership with Innovate UK to investigate the formula’s effectiveness to prevent mould in plaster. 

2018 – Royal recognition & American dream 

Byron is named as an OBE on the New Year’s Honours list, recognising his work in industry and innovation. Micro-Fresh® expands into America, launching the WeFresh brand. 

2019 – Further recognition 

Byron’s achievement is mirrored by the Micro-Fresh® brand, which is listed as “One to Watch” on the Sunday Times Fast Track 100, and wins International Innovative Enterprise of the Year at the Signature Awards. 
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