Background 
 
May is National Allergy and Asthma month in the UK. Allergies adversely affect up to 21 million people in the UK. Unfortunately, there’s no known lifetime cure. Dust mites are one of the most common allergy causes, known to affect more than 50 million atopic (sensitivity to allergic reactions) individuals. As tiny bugs, they’re invisible to the naked eye, but the symptoms that they cause such as itchiness, sneezing, and a runny nose certainly remind you that they’re very much there! 
 
Proven Relief 
 
In the case of dust mites, they love to harbour within soft furnishings such as pillows and mattresses. However, as we know there’s no proven cure for allergies - but there are effective anti-allergy solutions that can help to relieve sufferers’ symptoms. One such solution is Micro-Fresh® antimicrobial technology, that’s proven to be anti-allergenic and anti-dust mite, specifically for bedding, mattresses and furniture. Micro-Fresh® products are proven to be 91% effective in combating dust mites during testing. In simple terms, they reduce the prevalence of dust mites by removing their food source. The antimicrobial kills fungi – their primary food, and subsequently the dust mites starve to death, which prevents their ability to replicate. 
Essential Services 
 
In terms of efficacy, the Micro-Fresh® test results were verified by Allergy UK, the leading national allergy-related charitable organisation. They provide essential services to people who are affected by allergic diseases. One of Allergy UK’s services is to certify products that are hypo allergenic. As a result, Micro-Fresh® been approved as an effective anti-allergy and anti-dust mite solution. 
 
Good News 
 
The good news for allergy sufferers is that relief is available in various forms that help to alleviate symptoms. If you’re an allergy sufferer, look out for products that offer anti-allergy properties. Needless to say, the benefits far outweigh the small premium that you pay for the solution. 
 
Author: Sonia Popat, Digital Marketer and Chris Mellor-Dolman, Head of Marketing & Business Development 
 
References: 
¹ Source: AAFA. Dust Mite Allergy. 
² Source: Allergy UK. House Dust Mite Allergy. 
³ Source: Allergy UK. Micro-Fresh 2611. 
⁴ Source: Dzoro, S et al. House dust mites as potential carries for igE sensitization to bacterial antigens. 
⁵ Source: James. Hypoallergenic Pillows. 
⁶ Source: NHS. Allergies. 
⁷ Source: R. Morgan Griffin. Allergy Statistics and facts. 
 
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