A PROACTIVE RESPONSE TO COVID-19 

A PROACTIVE RESPONSE TO COVID-19 

In March 2020, before the UK's national lockdown, demand for hand sanitisers outstripped supply almost immediately. 
Our Micro-Fresh® hygiene experts quickly realised we could support organisations on the frontline by producing and supplying our own hand sanitiser. Within 24 hours we had developed a spray for hands and surfaces. This was swiftly donated to hospitals, care homes and charities. Durable, reusable and sanitised face masks quickly followed, lasting up to 100 washes. Due to this overnight pivot, Micro-Fresh® was awarded an essential business status, meaning that no staff were furloughed and extra workers were brought in to help manage the demand. As the pandemic took its toll on local businesses up and down the country, our team continued exploring other ways to help. The result was 'Sanitaze', a portable sanitising fog generator that kills viruses and bacteria in the air, while depositing a layer of Micro-Fresh® technology over every surface within an enclosed area to prevent the further spread of germs. 
Within two weeks of engaging with local restaurants, gyms, salons and other businesses the demand became clear for a way of building customer and employee confidence for a return that felt safe. Sanitaze is now a separate brand within the Micro-Fresh® family. Micro-Fresh® has now returned to business as usual, with one slight difference. An unexpected benefit of the pandemic is that our technology is officially anti-viral, which was confirmed as part of the tests undertaken when producing our hand sanitiser. In addition to guarding against Covid-19, it also protects against other pathogens such as MRSA, E-coli, salmonella and listeria. In a world that is now hyper-aware of hygeine, Micro-Fresh® offers premium reassurance for brands and consumers alike. 
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