As Quality Control Managers, you understand that bacterial and fungal growth can have a serious impact on the safety and quality of your products for your consumers. The UK has some of the highest prevalence rates of allergic conditions in the world, with over 20% of the population affected by one or more allergic disorder. 
 
Micro-Fresh®2611, our ground-breaking anti-bacterial and anti-mould solution has recently had its certification with Allergy UK renewed for 2023/2024. In this blog post, we'll explore what it means for you and your business, to use a product with this accreditation as well as the seriousness of allergies within the UK, and the brilliant work Allergy UK are doing to combat the affects of allergens for over 41 million people worldwide. 
Allergy UK - supporting people with allergies

Why are allergens such a serious problem? 

Let’s start off with some facts around the impact of allergens within the UK. 
 
• Allergy is the most common chronic disease in Europe. Up to 20% of patients with allergies struggle daily with the fear of a possible asthma attack, anaphylactic shock, or even death from an allergic reaction (EAACI, 2016) 
 
• Allergy is the cause of asthma in about 80% of cases. Furthermore, according to the WAO, about 50% of asthmatics older than 30 years of age are concomitantly allergic. (Valovirta, 2011) 
 
• Almost a third of allergy sufferers have had to change their lifestyles to reduce their allergic reactions. Actions range from keeping their home extra clean (11%) to using special bedding (11%) (Foods Matter, 2010) 
 
Allergies are often perceived as mere inconveniences, but this perception is far from accurate. In reality, allergies can have life-altering effects and significant social implications. While some individuals may only experience mild to moderate allergic reactions, there is a condition called anaphylaxis that can be fatal. Anaphylaxis is the most severe form of allergic reaction, necessitating immediate emergency intervention. 

What can people do to take action against respiratory allergic reactions? 

Highstreet outlets like Boots and Superdrug offer effective and accessible over-the-counter allergy relief through anti-histamines. While they can protect against allergies, it's important to note that these medications can have side effects ranging from drowsiness to blurred vision. Additionally, their effectiveness against more severe airborne allergens may be limited in the long term. 
 
Regularly changing your bedding has multiple benefits: preventing allergen build-up, improving sleep quality, and enhancing overall well-being. However, this practice can become burdensome and unsustainable, especially considering the environmental impact of daily washing. 
Air purifiers are a commonly found product in today's market. While they have shown promise in reducing allergies, there is currently a lack of statistical evidence to support claims of guaranteed anti-allergy protection. Additionally, the high cost of these units, which can amount to hundreds of pounds, may not be feasible for all consumers. 
 
Micro-Fresh® empowers you to live a refreshingly clean lifestyle. It’s why we have teamed up with renowned retailers like Next, Dunelm, and John Lewis. Our durable hygiene finish for both natural and synthetic fibres offer long-term antimicrobial protection against allergens so you can embrace a fresher way of life. It also stays effective even after 40 washes, meaning you can wash your bedding less frequently, conserving precious water and natural resources. 

Why Micro-Fresh® compared to others? 

Micro-Fresh® offers unique benefits that set it apart from other products on the market: 
 
• Micro-Fresh® is the only product of its kind that provides a device to easily detect treatment. This ensures that suppliers use the product you have paid for, demonstrating your commitment to delivering high-quality products to your consumers. 
 
• When applied, Micro-Fresh® is 100% invisible and leaves no residue. This means that it won't affect the appearance of your product, preserving its aesthetic appeal. 
 
Choose Micro-Fresh® for reliable, invisible, and effective protection against mould, fungi and bacteria. Our technology is only available from us, so get in contact with us today. 
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