The pandemic has brought about some truths… 
 
The need for toilet roll and pasta in the UK. On a more serious note, it has set economic uncertainty around the world, affecting businesses even today to simply survive. 
 
But can you imagine what the pandemic meant for an antimicrobial like Micro-Fresh®? 
 
Just like with any other business, we weren’t prepared for the unknown. 
However, one thing can be said, it worked in the favour of our product. It was then up to us to make the most of it. 
 
As an innovative brand, we don’t just incorporate freshness into our products, but our thinking too. 
 

Not just fresh, Micro-Fresh® 

 
That is just one example of testing. To make things easier, here is a list of Micro-Fresh® claims that are backed up by robust testing, compared to the wider industry. 
 
Micro-Fresh® technology is an easy application which doesn’t affect the look or feel of any product. 
 
We like to reassure our customers. Micro-Fresh® is an invisible treatment. That said, Micro-Fresh® are Fresh Thinking… 
 
Use our state-of-the-art Micro-Fresh® detector pen to give yourself the reassurance that Micro-Fresh® is present with the flash of a green laser. Here is a demo: 

Micro-Fresh® in markets  

Micro-Fresh® can be applied to any product, from bedding to garments and footwear, inhibits the growth of bacterial odors. Here is a break down of how markets benefit from Micro-Fresh®: 

Sportswear 

Sweat and bad odour comes hand in hand, but does it need to? 
 
Micro-Fresh® makes workouts simple by preventing odour causing bacteria. This means, once Micro-Fresh® technology is incorporated into sportswear, there is no bad odour transferred onto garments. 
 
This also has a sustainable outlook: Micro-Fresh® keeps garments fresher for longer, which means fewer washes at low temperatures, using less energy and reducing the carbon footprint. 
 
Micro-Fresh Adidas Golf Tops

Automotive 

Imagine how many people in a month test drive the same car from a showroom. 
 
Micro-Fresh® was originally formulated to stop the growth of mould on leather goods. 
 
Provide that reassurance in car showrooms with Micro-Fresh®. Our technology can be applied into interiors, or cars can be treated with our Sanitaze Fogging machine. 
 
Contact us to find out all of the options, along with how you can best market Micro-Fresh® in showrooms to provide customers with that utmost reassurance. 
 
Car Interior

Footwear 

Let Micro-Fresh® offer protection every step of the way. Give your customers that feeling of fresher, longer lasting shoes. 
 
Micro-Fresh® technology is incorporated school shoes in the UK, which can be found in retailers such as Deichmann, Sainsbury’s, Next and Aldi. 
 

Transport 

The pandemic is set to stay with us for the foreseeable future, so it's time to adapt and learn to live with the virus through innovation. 
 
Micro-Fresh® technology offers protection through all transport, from trains to buses. Contact us to find out what you can do to bring back consumer confidence on foot. 
Public Transport

Homeware 

Clean, white sheets may look clean and comforting, but does anyone know what is really lurking? 
 
Already used by Major household brands such as Next, John Lewis and Dunelm, Micro-Fresh® keeps bedding, baby bedding, towels and other homeware ranges fresher for longer. 
 
John Lewis Products
From innovation and claim making to robust testing, Micro-Fresh® have it all. Be a part of our Fresh Thinking journey and sign up to our newsletter to stay updated. 
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