14th June 2022
Leading UK antimicrobial technology expert, Micro-Fresh®, has joined the world renowned SATRA group - The world standard for footwear in testing, standards, certification and calibration. We’re proud to partner with them to accelerate our business growth and support the footwear industry with our own innovation.
The journey began with a eureka moment from CEO, Byron Dixon OBE- With anti-mould chemicals causing thousands of people to suffer burns from new leather sofas, Byron set about providing a safe prevention for fungal growth during the transit of retail goods. This led to a high demand from his innovative safe leather treatment. From this, Byron’s innovative formula soon grew into other sectors such as footwear, and soon the realisation came that it did not have to stop at mould prevention. All this great progress led to an opportunity for Micro-Fresh® to be invented. Micro-Fresh® is an invisible ingredient that provides freshness for the lifetime of the product. This ingredient is applied during the manufacturing process in different product sectors such as, soft furnishings, footwear, bedding, medical scrubs and many more. 15 years later, the innovative formula is a multi-award-winning product and is used by major retailers with manufacture in 44 countries.
Micro-Fresh's heritage and history sits firmly in the footwear sector, providing lasting protection and solutions to leading retail brands including Sainsburys, Clarks, Kickers, Next, F&F, M&S and many more. Micro-Fresh® continues to aim high and expand in this field. With 8 million pairs of footwear being Micro-Fresh'd in the past 2 years, Micro-Fresh® are looking for new opportunities to accelerate this growth.
The Micro-Fresh® brand is built off technical principals from Byron’s background in chemistry and the strong relationships we’ve built around the world. SATRA’s prowess in the footwear industry is a gateway for many businesses in this field including Micro-Fresh®. By becoming a member, Micro-Fresh® has access to specialist training and exclusive test methods, accreditation and consultancy which will all contribute to an improved service that we can provide to our partners.
“We’re proud to partner with SATRA to accelerate our business growth and support the footwear industry with innovation. The access we get to regulatory facilities and certification is second to none. We believe this partnership will be an integral part of Micro Fresh’s growth in the next 10 years.” Byron Dixon OBE
Author: Sonia Popat, Digital Marketing Executive
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