Next is a British multinational clothing, footwear, and homeware who has 700 stores around the world. With the commitment of having ‘beautifully designed and excellent quality and homeware products that are well made, functional and safe’ as well as this, aiming to provide high customer service in both online and in store. They make sure products from next do not contain any harmful substances which could affect customers. In relation to this, Micro-Fresh® is used to keep facilities clean and fresh.
Next have several products with Micro-Fresh®, these include homeware and shoes for children. As well as this, several touch points In Next stores are treated with Micro-Fresh® this is to protect customers and staff as they’re shopping or working. Micro-Fresh® aligns with their mission of making sure products do not contain with harmful substances.
Micro-Fresh® is effective against viruses, it is non-irritating, invisible and has no harmful effect on surfaces, objects, or fabrics. Thus, products in Next are treated without getting ruined and are protected from bacteria which is ideal in a store where customers pick up products, try on clothes and touch surfaces which causes cross contamination.