Micro-Fresh Signs Global Emirates Deal
16/01/2020
Micro-Fresh® has just signed a breakthrough deal with Emirates which will see passengers enjoying a new, fresher level of luxury. In a world-first, Emirates Airline is now incorporating Micro-Fresh® technology into their pillows on first and business class on all Emirates flights to effectively inhibit and prevent bacteria, odours, and dust mites.
“I’m delighted to say that Emirates will now be incorporating our latest fabric innovations into their pillows. It’s 100% natural, hypoallergenic and completely eco-friendly and will help ensure passengers arrive at their destination having had a relaxing, restful flight. When you want to get your head down during a flight, it is so important to know that what you’re putting your head on is actually clean, fresh, and hygienic. As a regular long-haul traveller, I know how important that is.”
- Jigna Varu, CCO
“We may be a relatively small business, but this global contract really thrusts us onto the International platform. We’re a forward-looking, fresh-thinking firm, and I’m really excited and proud that our latest innovation will make a significant difference to people’s lives, even when they’re 38,000 feet up!”
- Byron Dixon OBE, CEO
At Micro-Fresh®, we now have offices in 9 countries including China, India, Vietnam, and America and provide our trademarked freshness technology to a range of sectors such as footwear, textiles, clothing, construction, and now, aviation!