EMPOWERING BRANDS & CONSUMERS 

EMPOWERING BRANDS & CONSUMERS 

 
Micro-Fresh® operates in many countries across the world, providing premium product reassurance for millions of customers, along with the enhancement of brand reputations. The world of retail continues to change and we are focused on consumers who are more aware than ever of their impact on society and the environment. From equality to air pollution or the plastic in our oceans, as technologies and materials evolve people want to feel confident and positive about their product choices, including how others might perceive them. We provide a range of solutions which enable our partners to enhance their products, making them safer, cleaner and fresher for longer. Our technology empowers brands to exceed even the highest of customer expectations, providing tangible and convenient benefits that support modern living. 
Watch the video to hear Micro-Fresh® CEO, Byron Dixon OBE, talk about his childhood love for chemistry and how his upbringing propelled his entrepreneurial dreams as part of the Innovate UK Game Changers series. 
 
 
 
 
 

AWARDS & ACCOLADES 

First award for innovation 2010. 
Champion status awarded by HM Government Department of International Trade. 
MSDUK’s Entrepreneur of the Year in 2014. 
Featured in The Parliamentary Review - company named Best Practice Representative 2019. 
CEO and Founder Byron Dixon awarded an OBE and named on the New Year’s Honours list, recognising the company’s triumph in industry and innovation in 2018. 
International Innovation Enterprise of the Year - The Signature Awards 2019. 
£120K Proof of Concept project to show the efficacy of Micro-Fresh® to prevent mould in plaster and plasterboard. Part funded by Innovate UK and selected for the ‘Game Changer’ series. 
UK National Entrepreneur of the Year (EY) 2014. 
Named as 'One to Watch' in the Sunday Times Fast Track 100: 2019. 
Rising Star award - LeicestershireLive Women in Business Awards 2019. 
Manufacturing and Engineering - LeicestershireLive Innovation Awards 2020. 
Listed in the Top 100 Rising Stars and future leaders of Leicestershire. 
Listed in the Top 200 Influential People of Leicestershire. 
 
 
 
 
 

MARKETING, ADVERTISING OR SPONSORSHIP? 

MARKETING, ADVERTISING OR SPONSORSHIP? 

Is your enquiry related to marketing, advertising or sponsorship? Please contact our communications team, who will be happy to assist you. 
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