We are proud to announce our ‘Micro-Fresh winner’ Joel Fearon, an Olympic medallist in running and bob sleighing. 
Our sponsorship ‘Smell Like A Winner’ empowers people to win in whatever they are doing. Motivation, determination, discipline, perseverance are all attributes of a winner’s mindset which you enter when wearing Micro-Fresh incorporated sportswear. Joel is here to take us on that journey to show Micro-Fresh technology works just as hard as you in sportswear, to keep you fresh and winning. 
Joel is the perfect advocate as someone who prides themselves on winning as well as someone who’s career is based on it. Micro-Fresh will be in every step of Joel’s training and lead up to the 2021 summer Olympics shown through multimedia channels. 
Our anti-odour technology makes this possible. Qualities of Micro-Fresh technology will create open conversation about body odour when working out, a winner’s mindset and hygiene as our technology prevents odour causing bacteria. 
“To win at anything in life, you need to have the right mindset, a winner’s mindset. The journey of where you want to be is just as important as the final destination which is why this sponsorship resonates with me. My career depends on me winning and Micro-Fresh pushes me on that journey. Micro-Fresh understands the importance of motivation and perseverance, the journey that comes with the winning, and their technology in my sportswear makes me feel like I am winning everyday.” 
Joel Fearon 
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