Micro-Fresh'd World
Sustainability is a must in today's market and if you want to stay ahead of the game you need to Micro-Fresh® your products. 
Consumers are buying more clothes than ever. The average consumer now buys 60% more clothing than they did 15 years ago.  
Now, there is an increasing awareness of sustainability and it is urging customers towards ethical fashion. 
In 2019, internet searches for ‘sustainable fashion’ increased by more than three times compared to 2016, and market is expected to grow to $8.25 billion in 2023! This means companies are being forced to provide sustainable products in order to keep up with the demands of the market. 
Read on to find out more about how Micro-Fresh® will make your product more sustainable and give you a competitive edge. 
Zero Waste Campaign 
As you may have seen, at the start of this month we took part in the Zero Waste Week campaign but due to our commitment to sustainability we decided to extend the campaign for the entire month! 
Zero Waste Week is an award-winning campaign, raising awareness about the environmental impact of waste. 
The campaign was initially launched in 2008 and takes place across social media, with bloggers posting content throughout the week and events taking place online. 
We aim to raise awareness about the environmental impact of waste and how Micro-Fresh® products can reduce waste and help  
save the planet. 
Clothing Statistic
How are Micro-Fresh® products sustainable? 
Micro-Fresh® is not only anti-odour but anti-bacterial as well, preventing odour causing bacteria and keeping products fresher for longer. This means your customers won’t need to wash your products as frequently and can be washed at cold temperatures. 
Micro-Fresh® in products reduces: 
Water consumption 
CO2 emissions 
The need for washing frequently  
Waste going to landfill as products stay fresher for longer 
Something to think about 
In the UK WRAP estimates that £140 million worth of clothing goes to landfill every year 
And globally, an estimated 92 million tonnes of textiles waste is created each year 
Globally the fashion industry is estimated to release 1.2 billion tonnes of greenhouse gases into the atmosphere every year. 
1.5 trillion litres of water are used by the fashion industry each year 750 million people in the world do not have access to drinking water 
190,000 tons of textile microplastic fibres end up in the oceans every year 
70 million trees are cut down each year to make clothes 
One truckload of clothes is either sent to landfills or burned every second 
How does Micro-Fresh® benefit your business? 
Add brand value 
Meet consumer demands 
Give your products a marketing edge  
Gives products anti-odour and anti-bacterial properties  
You can make sustainabilty claims  
Micro-Fresh Competitors Grid
How are we different? 
There are other companies offering anti-microbial solutions but none of them compare to Micro-Fresh®.  
Why you ask? Well, once our award-winning technology has been applied to your product during the manufacturing process, it will last over 50 washes, this means Micro-Fresh® will continue to keep your products fresher for longer.  
The push to be more eco-friendly is in full swing across the business world, almost half of UK companies are planning to increase their environmental related spending. 
So don’t be left behind! Stand out with Micro-Fresh®! 
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