John Lewis Bedding.
John Lewis who are massively big within the retail who operates 50 shops across the UK. With their focus on “competing through differentiation and innovation in three key areas - unique products, personal service and expanding into new services.” Micro-Fresh® was incorporated into John Lewis with Micro-Fresh® innovative technology to protect babies in their sleep by providing protection against micro-organisms.
Anti-Allergy Mattress Protector
The range in the homeware section in John Lewis regarding bedding for toddlers and babies are to ensure there is high protection for babies. Babies’ skin is very sensitive, and they are affected by allergies. Micro-Fresh® technology was incorporated in their Baby and Nursery range in 2015, helping the bedding to feel fresher for longer, by preventing allergens such as dust mites. With saying this, Micro-Fresh® inhibits the growth of bacteria up to 99.9% ensuring human skin is protected especially new skin like babies.
John Lewis products with Micro-Fresh® have been in high
demand as shown in the following press: